Welcome to Wanderlust UNION!

I am proud to announce that I am now represented by the fabulous Sophie Baker at Wanderlust Union – the global communications and public relations firm, engaged by premium clientele in the travel, food, wine and lifestyle sectors. http://www.wanderlustunion.com.au

So … for all press, advertising and social media collaborations with me – please email hello@wanderlustunion.com.au

Sophie Baker
Sophie Baker

Here is a little more about Sophie, founder and Director:


To forge a deep emotional connection with audiences, brands need to work harder. They need to be leaner and more imaginative, able to respond nimbly to a frenetic and ultra-fragmented market. They need to be leaders.

Sophie Baker knows this. For 15 years she’s been generating solution-driven brand experiences and PR strategies that ensure her clients remain ahead – taking campaigns as far as the Cannes Lions Awards. She’s worked closely with luxury brands, destinations and major media outlets, from Hamilton Island and qualia resort, Audi, Charles Heidsieck and Piper Heidsieck Champagne, to Harper’s BAZAAR and CHANEL. In 2015 she won CommsCon PR Professional of the Year, having forged landmark partnerships with Tencent Weibo and Net-a-Porter, as well as pioneering Australia’s Instameet phenomenon with a swathe of digital influencers. Over a three- year period, Sophie increased earned media for Audi Hamilton Island Race Week by 70% and in 2014, at the travel industry’s prestigious HM Awards, she was deemed Australia’s Best Communications Associate and won Best Marketing Campaign.

Baker is a masterful communicator and a strategic thinker. At Wanderlust Union, she works personally with every client. It’s a bespoke and tailored service, just the way it should be.